Table of Contents Research

Introduction: In class, we are learning about the table of contents in the magazines that have the final genre we chose. My final genre is Fashion, and I will be reviewing and analyzing these genre magazines. I tried to find different magazines with different representations for the table of contents to see more clearly how it's constructed. The chapters and main sections of your, in this case, magazine, are listed in the table of contents. An effective table of contents sets the tone for the rest of your work by showing your audience that it will be of the highest quality.

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1. Town & Country - Fashion Magazine

1. Number of images: 14. 2 main ones - are the background pictures. The rest is previews.

2. Description: (1) plain background with random things that might seem to not make sense, but create a minimalist luxury, yet vintage mood of a mess. Things follow the background color, palette and theme are dark and soft colors.

(2) Second pictures follow the same concepts of a minimalist mess, that has a soft, warm and dark color theme, creating a vintage tone to the whole.

3. List of sections:

• Features

• Departments

4. Number of articles: 12

5. Highest page number: 158 (Invaluable)

6. Articles Font Format: Serif font

7. Color Palette of Fonts: Black fonts, neutral/basic color

8. Stylistic Features: Minimalistic and vintage/old theme with retro mood created by font and color palette.

9. Title of Page: Contents/December/January

10. Number of Columns Per Page: 2-3

2. ELLE | NO.442 - Fashion Magazine

1. Number of images: 1

2. Description of each image: b/w (black & white) picture with models in the same color concept look, placed on the clouds. Edited clouds add up the extraordinary/unusual mood to the picture.

3. List of Sections:

• Front Row

• Accessories

• Shop

• Beauty

• Living

4. Number of Articles: 9

5. Highest Page Number: 112

6. Articles Font Format: mix of Serif and San Serif fonts. Title of the page is Serif, as well as the description for the articles. Meanwhile, titles for articles use the San Serif font.

7. Color Palette of Fonts: Black font color follows the color palette of the whole page

8. Stylistic Features: Whole page color palette is black and white. Outstanding look of the model in the picture, which is placed on the most space of the page, follows along with the white page color and black font color (which also has a mix of font's format - makes it look unusual). This, therefore, creates a calm, aesthetic mood to the page, makes it easier to read, more attractive and satisfying to the eye.

9. Title of Page: ELLE | NO.442 ; subtitle: December/January volume XXXVIII Number 4

10. Number of Columns Per Page: 1

3. VENICE - Fashion Magazine

1. Number of images: 1 per page; 3 total

2. Description of each image:

(1) Full background is one image. The lady represents a ballerina, which is already associated with peace and calmness. However, the picture's color theme is bright, yet light colors. Her body position also brings an easy and lightweight mood. The whole page represents relaxation.

(2) Second picture is also a background for the whole page. Models create a casual and simple, yet cool atmosphere to the whole. Setting reminds of a desert, which associates with an empty place, however the couple looks powerful while holding hands and having tense body position.

(3) Third picture is as others take the whole page and is a background. Picture is black and white, a contrasting color palette, creating a mysterious and serious mood. Her body position looks concerned and attentive, adding up to a strange and curious atmosphere.

3. List of Sections: none

4. Number of Articles: 9 per page; 27 total

5. Highest Page Number: 232

6. Articles Font Format: Serif Font

7. Color Palette of Fonts: First picture - has neutral/black font color. Second one - has a matching color, white font. Third - has contrasting color, white.

8. Stylistic Features: For each page there is a different color palette of fonts that is also linked to the whole color theme. First one, where fonts are black - neutral color. Second, where fonts are white and match the overall color palette. And third one, where fonts are white - in contrast to black background.

9. Title of Page: Contents

10. Number of Columns Per Page: 1

Section Summary

​Town & Country	ELLE | NO.442	VENICE
Feautures	Front Row	none
Departments	Accessories	fall 2022
	Shop
	Beauty
	Living

Photo Summary

• All pictures/photos relate to the fashion, reasonable - fashion genre. Most TOC have models that represent fashion figures, part of their look, outfit, position and settings. Some have only things that relate to fashion, without people's involvement.

• Fonts in all TOC follow the mood and atmosphere of the whole page. Font formats that are used are San Serif and Serif format.

• Photos tend to be a background to the page, or take up the most space of the page. Photos bring emphasis and complement the pages.

Fonts

• All TOC use different formats of fonts and in different ways.

• ​Town & Country: uses only Serif format of fonts to create an old/retro and vintage atmosphere to the pages.

• ELLE | NO.442: use both, serif and san serif to outline and highlight their outstanding way to approach the mood of the TOC.

• VENICE: uses only San Serif to highlight their simplicity and straightforward manner.

​Town & Country vs. ELLE vs. VENICE

Similarities:

• For the most part, all TOC used big format for the pictures that complemented the whole pages.

• Each page followed its own theme, and it looked organized.

• All of the articles had little description for the reader underneath the title for better understanding of the main topic.

• Same target audience, however different approach to the appeal.

Differences:

• Each magazine and TOC follow its own themed and created their own ideas.

• Town & Country magazine, comparing to ELLE and VENICE, was the magazine that did not show models, but depended on fashion pieces, such as watches. Furthermore, created different story and different approach to the audience.

• All magazine have different amount of pages for TOC.

• Different fonts format are used in different ideas and relations.

• All magazines vary in different amount of articles and pages.

• Fashion magazines have no limitation and each creator makes different representations for fashion.

My favorite:

...is ELLE magazine and its TOC as well. It was the most organized in my opinion. It also combined different styles and formats in one, making it unusual, eye-catching. I want my magazine to stand out from others like 'ELLE' did for me. It can approach almost any audience with the use of mixed techniques and methods that were applied in their magazine. This magazine looks simple, yet full of material and content.