Audience Profile Analysis

Introduction: In class we are actively discussing our genres for the magazine we are going to make. And recently we started going over the target audience. Who is going to read the magazine, who is it going to attract. Target audience is the audience st which media is aimed at. To better understand what is going to be my target audience, we are practicing analyzing audience profiles.

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Demographics:

Age: 16-35. Popular actress, but fashion magazine

Gender: mostly women, since models are women and actresses who recently gained global recognition, especially in teen's interests.

Interest: young people, particularly girls, who want to become successful in modeling or acting as for example Hoyeon Jung.

Vogue is still a global fashion magazine that targets people who want to know about fashion and follow the trends. However, this particular magazine targets a young audience by placing popular actresses that are well known among teens, but also represent the model in trending clothes that can be attractive for a big age range.

Psychographic:

Lifestyle: follows designers, influencers, motivates them to find new ways to express themselves and become better.

Activities: Beauty blogs, makeup, shopping, reading magazines, watching movies/shows.

Personality: creative, open to try new things.

Values: their appearance, style, new experiences.

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Demographics:

Age: 16-30

Gender: mostly for women since the magazine's name is 'elle' in translation means 'she'. And the model in the main image is a popular female singer.

Interest: magazine mostly attracts a young audience, but still covers a big age range. Young people follow their celebrities and they want to know more. Furthermore, some people would want to know how to gain the same fame as here, 'Doja Cat' did. And the magazine itself represents celebrities in a stylish way, which will therefore attract people who want to explore fashion and beauty.

Psychographic:

Lifestyle: active lifestyle; follows trends and the people who give them inspiration.

Activities: singing, acting, modeling, exploring fashion beauty.

Personality: confident, creative. Color scheme adds to the assumption for the audience's personality.

Values: time it takes to achieve your goals.

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Research clearly showed that my target audience is going to be creative people who are willing to try new things. Two of the magazines put the celebrity on the cover and based on that the target audience changes a little, but the gender, age and main interests. My magazine will mostly focus on women fashion and beauty fashion as well, targeting people that want to know more about it.